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SBDC Entrepreneurial Training Program (ETP)
February 20 @ 5:30 pm - 8:00 pm
ETP is an intensive business-planning training program designed to help participants who want to start a new business, grow an existing business, or make a substantial business pivot that requires viewing the business with a new perspective.
The focus of the program is to help you complete a comprehensive “rough draft” of your business plan in the form of a written workbook. Each session of class will help you learn business terminology and work toward putting your ideas on paper so that, by the end of class, you have made significant progress toward launching your business or writing a more comprehensive business plan.
For ETP, we take the basics you learn in Biz Smart Sprint – understanding the Business Model Canvas, determining your business’ value proposition, identification of key customers and market, marketing strategy, legal & operational considerations, and financial basics – and elevate the curriculum to help you move forward on your plan.
Location: Live Virtual portion & In-Person portion at Grainger Hall (Wisconsin School of Business) UW-Madison*
LIVE VIRTUAL SESSIONS Dates & Times – Thursdays from 5:30 pm – 8:00 pm
- February 20 | Session 1 – Introduction, Business Model Canvas, Value Proposition
- February 27 | Session 2 – Customer Segments & Marketing Fundamentals
- March 6 | Session 3 – Marketing Research
- March 13 | Session 4 – Business Financials
- March 20 | Session 5 – Business Operations
IN PERSON SESSION*: Friday, April 4, 2025 from 8:00 am – 4:30 pm